Thursday, June 5, 2008

Fake advertisement figures

On my way to return the graduation robe, I saw some advertisements on the train:

Use a fan instead of an air-conditioner and save about $50 a month or about $600 ($650 was the figure shown on their official website) a year.
When using an air-conditioner, every degree raised on the thermostat could save you about $20 a year.

If you think I am crapping, try taking some trains to see for yourself.

So, I proved myself to not be crapping, but the advertiser din't.

Simple mathematics: Lowest you can go on an air-conditioner is 16°. The average room temperature in Singapore is 26°. Lets exaggerate the room temperature to be 30°. A 14° difference, according to the advertisement's figures, can save you about $280 a year. What happens to the other $370? That is a question.

Even considering in the fact that the lower you go on your thermostat, the more energy it will consume, that figure won't work out. Unless you tell me energy consumption increases more (faster) than exponentially.

The media really goes to show how people would go all out, obviously or not so obviously, to reach their aims. Just take a look back to the top. Save $50 a month, or $650 a year.

They seems to be living a 13 month year, their own world, different from ours.

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