Thursday, July 24, 2008

So much for being creative

One plus one equals two.
Two equals one plus one.
One equals two minus one.
Add one to one, you get two.

You must be thinking I am trying to do something stupid. This is exactly what others are doing. Others? Advertisers of toothpaste.

Colgate, Sensodyne, they are all doing the same thing. Trying to call a person to say the same things over and over again. Saying things that we already know, saying things that already lost their meaning. Yet they keep on producing the same commercials over and over again. Just like when you try to say something over and over again.

Colgate, Sensodyne, they are all doing the same thing. Trying to call a person to say the same things over and over again. Saying things that we already know, saying things that already lost their meaning. Yet they keep on producing the same commercials over and over again. Just like when you try to say something over and over again.

Colgate, Sensodyne, they are all doing the same thing. Trying to call a person to say the same things over and over again. Saying things that we already know, saying things that already lost their meaning. Yet they keep on producing the same commercials over and over again. Just like when you try to say something over and over again.

Colgate, Sensodyne, they are all doing the same thing. Trying to call a person to say the same things over and over again. Saying things that we already know, saying things that already lost their meaning. Yet they keep on producing the same commercials over and over again. Just like when you try to say something over and over again.

So much for creativity campaigns.

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